Hey Friend,
In 45 minutes,
I’ll be walking onto stage to deliver a 7-minute presentation on my ‘Financial Fitness Framework’ in front of a room of 90 business owners and professionals.
Wish me luck.
This will be one of the highest-leverage activities I do this year, and that means I invest a lot of time and energy into making sure I deliver.
In Early December last year,
I started writing down names on an index card of the people I wanted to have in the room.
There were 64 names on my list.
Before Christmas,
I sent out a ‘save the date’ for the 13th of Feb via email. I know calendar’s can be tricky to manage, so I wanted to give plenty of warning.
One thing I’ve learned over many years is, if you want people to come to your event – invitations done by email or text message are rarely enough.
You must make the effort to connect with people face to face or over the phone.
It’s not scalable…
But in a world where everyone only wants to do what’s scalable, doing the unscalable can be your secret weapon.
From my list of 64 people, I invited 49 of them.
Why didn’t I invite the other 15?
Because the level of rapport I have with them at the moment is low.
For me to invite them to an event when we haven’t touched base in a while is too much of a stretch.
From the 49 I did invite,
- 14 said “yes” and registered
- 14 said “no, they couldn’t make it”
- 22 gave me no firm “yes” or “no”
I find that fascinating.
43% of people sit on the fence and cannot make a simple “yes” or “no” decision.
I get it.
Life gets busy. Everyone wants your time. You don’t want to overcommit. You miss messages. Things come up.
It happens to me too.
I have messages in my inbox on ‘unopened’. It’s not because I don’t like the person. It’s because I prioritise what needs my attention. And to ensure I’m in the right mental state to reply.
And that’s why I’ve learned to never take these things personally.
Anywho,
If you’re honest with yourself, where are you sitting on the fence right now?
- A conversation you know you need to have
- A financial decision you’ve been postponing
- Addressing something important in your life that you’ve been quietly avoiding
Fence-sitting feels safe, but it quietly costs you momentum.
Clarity comes from making decisions.
When you postpone decisions, you leave “loops” open in your mind – and every open loop creates mental fatigue.
So here’s a 3-minute exercise I’d recommend.
Grab a piece of paper.
Write down all the ‘open loops’ taking up space in your mind. (this step alone brings immense clarity and reduces anxiety).
Then start closing them off one by one.
