Do you ever feel like you’re working hard in your business but you don’t have the results to show for it? 

 

It feels frustrating doesn’t it?

 

You’re putting in the hours. 

You’re doing the work. 

But your bank account is looking rather sad…

 

You start to think you’re not good at what you do.

 

But is this true?

 

Deep down you know it’s not. 

 

You’ve just been spending too much time focusing on the wrong activities.

 

In today’s newsletter I will share a simple framework that will help you focus on the right activities in your business. This will result in more leads, more customers and more money in your bank account.

 

Let’s dive in.

 

When I was studying at The Coaching Institute I learned a simple model that can be used to analyse how you’re spending your time in your business.

 

This tends to be a massive slap in the face for most new business people.  

It’s called the ‘CORE IMPROVE INNOVATE’ model. 

 

 

Core activities lead to more revenue in your business. 

 

Because let’s face it, if you don’t have money flowing in then you don’t have a business. You have a hobby. 

 

Core activities look like this:

 

 

 

Improvement activities are education based activities that help you improve your knowledge and skill set.

 

Activities such as,

 

 

Ideally, these education activities will help you improve your core activities – so you can bring in more revenue. 

 

 

Innovation activities are where you bring new ideas to life. These ideas have the potential to bring new revenue into your business or improve your business in some other aspect.

 

For example,

 

 

In time, your innovations could become your CORE revenue streams!

 

But it’s important to keep the main thing the main thing while you bring new ideas to life.

 

So here’s the major problem I’ve seen time and time again with new business owners…

 

 

This results in you feeling you’re working hard and making progress, but in reality you’re getting nowhere fast. 

 

Why do so many business owners fall into this trap?

 

 

Core activities require you to talk with other people and face rejection. This is one of the biggest fears emerging entrepreneurs must face and overcome. 

 

Studying (improvement) or working on a new idea (innovation) are easy in comparison to core activities – because there’s no risk (other than the fact you will remain broke and struggling). 

 

Core activities can be repetitive and boring – which means it’s easy to get distracted by shiny objects like a new book to read or a new tool to learn. 

 

Sound familiar?

 

 

After you’ve read this newsletter, review your week and categorise the activities you’ve engaged in as either ‘core’, ‘improvement’ or ‘innovation’.

 

This will give you immediate feedback to help you shift your focus back to what matters.

 

If you need some help getting back to CORE activities then I’ve got something coming up next week that will help you get back on track.

 

In my community I’m running a 7-Day ‘Increase your Income’ Challenge – it’s been designed to help emerging entrepreneurs build income producing habits that will result in more leads, more customers and more money in your bank account. 

Let me know what your biggest takeaway was from this newsletter.

 

Have a great day,